Putting Our Experience and Expertise to Work for You!


Prime100 has more unique listings and has brokered more sales than any other brokerage company in Tennessee over the past 10 years. We offer free consultations, free business valuations and do not charge a client until a deal closes!

Our brokers bring decades of experience starting and selling successful businesses in industries as varied as publishing, hospitality, real estate, accounting, entertainment, and information technology. We understand entrepreneurs because we ARE entrepreneurs. With offices in Nashville, Memphis, Chattanooga, Huntsville, Southern Alabama and now in Charlotte, NC we also have an intuitive grasp on what type of companies will prosper in these markets because we’re consumers as well.

We follow the IBBA’s Code of Ethics in striving to offer a straightforward professional and honest presentation to both seller and buyer with a responsibility for integrity and honor in our business transactions. We refrain from practices that might bring dishonor to the business brokerage profession. We pledge to protect and promote the interests of our clients and deal fairly with all parties.
We look forward to helping you make a connection that moves your aspirations forward!

Our Professionals

Rich DeLuca

Nashville and Brentwood

As owner and Senior Broker of Prime 100 Business Brokers, Rich works with a group of associates who represent each buyer or seller with enthusiasm, integrity, and with a mission to fulfill their small business needs and dreams.

As a lifelong entrepreneur, Rich has started and successfully managed close to 20 small businesses since 1985, when he graduated from the University of Florida. A Middle Tennessee resident for nearly 20 years, Rich currently lives in Brentwood, TN. His son graduated from Union University in Jackson, TN and has begun a career in corporate America. His daughter recently graduated Middle Tennessee State College in Murfreesboro, TN and is a proud member of the US Air Force.

To start a conversation with Rich, email: Rich@Prime100BB.com or call 615-668-3278.

Steve Patel

Nashville and Franklin

With over 40 years of experience in small business ownership and commercial restaurant management, Steve offers his clients at Prime100BB an outstanding level of commitment in finding the best options for a successful business.

Known by clients and colleagues alike for his tenacity, perseverance, honesty and fairness, Steve enjoys his reputation for quick, timely responses to each client’s need and concerns. A focused listener, able advisor and fierce yet fair advocate, he creates a positive experience for both sides in any property transaction.

Married and the father of two accomplished sons, Steve and his wife have resided in Franklin since 1999, in love with the cultural, recreational and social opportunities the Greater Nashville area provides.

To start a conversation with Steve, email sjpatel@prime100bb.com or call 615-417-4758.

Brad Spear

Nashville and Murfreesboro

After graduating from Cumberland University with a degree in Business Administration, Brad served under many facets of business including operations, sales, finance, and even a little IT. His experience, entrepreneurial spirit and analytical skills have served him well. He’s known for his ability to provide kind and timely customer service while supporting the interests of all parties involved.

At the end of the day, Brad enjoys spending time with his wife and two sons. He also enjoys listening to music of most sorts, and he practices guitar and piano when he can find the time. On the weekends, you might find him at an area disc golf course playing with a group of friends.

To start a conversation with Brad, email brad@prime100bb.com or call 615-290-3730.

Rosemary Howell

Dothan, Montgomery, Mobile, AL

Rosemary Howell has joined Prime100 Buisness Brokers and specializes in the selling of privately held businesses, mergers, acquisitions and business valuations. She has twenty years of experience in owning and operating her own business, and brings expertise in the areas of marketing, sales, management and manufacturing. She is the creator and entrepreneur of her own business, and her creations continue to be handmade in the USA and sold nationally and internationally. She understands business and the desires of the small business owner. Prime100 is a company committed to confidentiality, integrity and trust, and makes it simple for you to reach your goals!

Contact Rosemary Howell today for a complimentary consultation! Email rosemary@prime100bb.com or call 334-790-9024.

Meet Keyunta (Key) Dawson

Nashville and Columbia

A Texas Tech graduate and the former owner of successful small businesses, I specialize in representing both buyers and sellers of pre-existing businesses both large and small. I was born and raised as the son of a minister and entrepreneur in Shreveport, LA. Prior to real estate investment and business brokering I was a professional athlete. I was blessed to play 8 years in the NFL for the Colts, Lions, Titans and Saints. Under Tony Dungy, I was a 2 year starter and in 2009 had a career highlight of playing in Super Bowl 41.

Why I’m Different
Leveraging my experience as a successful business owner, I am known for outstanding client service and as a skilled negotiator with my client’s best interest at heart. I believe that it’s my responsibility to represent my clients well and educate them through every step of the process by giving all the information my clients need to make the best decisions possible. I am honest, hardworking and extremely knowledgeable about the brokering industry.

I Believe in Giving Back
I am a firm believer in giving back. I am passionate about our local church families and community – Fellowship Bible Church, Franklin and Axis Church, Nashville. I volunteer with Second Harvest and Habitat for Humanity. My wife and I currently sponsor 2 children through Circle of Hope International, a Malawi, Africa non-profit organization.

To start a conversation with Key, email Key@Prime100BB.com or call 806-438-2613.


Gregg has been with Prime100 since the fall of 2017. His career includes restaurant management, financial services and business ownership. His knowledge of small business, finance and management make him an excellent resource to help you buy or sell a business. Gregg enjoys spending time with his college age sons and volunteering with the Tennessee Golf Association.


Knoxville and Chattanooga

Jim Biehler

Nashville; Sumner, Robertson, Wilson, and Montgomery Counties

As a US Navy veteran, Jim understands the meaning of loyalty, integrity, and commitment to service. He also brings years of experience in sales, business development and business ownership to Prime 100 Business Brokers and the clients we serve. A motivated and enthusiastic customer relationship builder, Jim will actively listen to your needs, offer quick responses to any inquiries, and ensure that your transactions with our company proceed in a timely, positive manner.

A proud Middle Tennessee resident, Jim lives in Gallatin with his wife of 30 years and is an avid SEC football fan. Jim is also known to pick a song or two.

To start a conversation with Jim, email jim@prime100bb.com or call 615-674-0475.


This Code of Ethics was enacted by the Board of Directors of the International Business Brokers Association and is a part of the bylaws of the Association. This Code of Ethics is for use by all Business Brokers and Members of the Association as a means of establishing uniform ethical practices when providing business broker age services for clients and customers.

While the Code of Ethics establishes obligations that may be higher than those mandated by law, in any instances where the Code of Ethics and the law conflict, the obligations of the law must take precedence.

Modifications to this Code of Ethics are approved from time to time by the Association. Readers are cautioned to ensure that the most recent publication is utilized.


Business Brokers and the Association support entrepreneurialship, and that the in vestment risks of owning a business deserve a straightforward professional and honest presentation to both seller and buyer.

This Code of Ethics imposes obligations beyond those of ordinary commerce. Business Brokers should be zealous in maintaining and improving ethical practices and sharing with their fellow Business Brokers a common responsibility for integrity and honor in their business transactions.

In recognition and appreciation of their obligations to clients, customers, the public, and each other, Business Brokers should continuously strive to become and remain informed on is sues affecting the sale of businesses, and willing to share their experience with others. Business Brokers should strive to eliminate practices which may damage the public or which might discredit or bring dishonor to the business brokerage profession.

Business Brokers should urge sole and exclusive representation of clients, not attempt to gain any unfair advantage over competitors, and refrain from making unsolicited comments about other practitioners.

Business Brokers should pledge to observe the spirit of this Code of Ethics in all of their activities and to conduct their business in accordance with the tenets set forth below:

Article 1

Business Brokers should avoid exaggeration, misrepresentation, or concealment of pertinent facts relating to properties and business transactions; however, nothing herein shall be construed to obligate Business Brokers to discover latent defects, to advise on matters outside the scope of their expertise, or to disclose facts which are confidential under the scope of agency duties owed to their clients.

Article 2

Business Brokers should make a reasonable effort to protect the public and all parties in a transaction against fraud, misrepresentation, or unethical practices in the area of business opportunity transactions.

Article 3

Business Brokers should not discourage or prevent customers and clients from seeking the services of attorneys, accountants or other professional advisors.

Article 4

Business Brokers should keep in a special bank account, separated from their own funds, monies coming into their possessions in trust for other persons.

Article 5

Business Brokers should obtain terms and conditions of agreements in writing regarding business opportunity transactions and ensure that copies of such agreements are given to all parties involved.

Article 6

Business Brokers, in accepting employment as agents, should pledge to protect and promote the interests of their clients. This obligation of absolute loyalty and honesty to the client’s in terest is primary, but it does not relieve Business Brokers from the obligation of dealing fairly with all parties to business opportunity transactions.

Article 7

Business Brokers accepting compensation from more than one party, should make disclosure to the principals of the transaction.

Article 8

Business Brokers serving as both an agent and principal, should disclose the duel agency relationship to the principals of the transaction.

Article 9

Business Brokers having an present or contemplated interest concerning a business property or its value should disclose such interest to the principals of the transaction.

Article 10

Business Brokers, acting as an agent, accepting any commission, rebate, or profit due to expenditures made on behalf of the principal should disclosure and obtain consent from the principal.

Article 11

Business Brokers undertaking to provide specialized services concerning a type of property or a service outside their field of competence should disclose such facts, or engage the assist ance of one who is competent on such types of property or service. Any persons engaged to provide such assistance should be so identified to the client and their contribution to the assignment should be set forth.

Article 12

Business Brokers should only advertise business opportunities as being for sale when they have written authority. All offerings or promotions of business opportunities should reflect the terms consistent with those in writing with the client.

Article 13

All written offers will be submitted to the client unless otherwise directed by the client.

Article 14

Business Brokers will not engage in the practice of disclosing the terms of one buyer’s offer to another buyer.

Article 15

Business Brokers shall not deny equal access of professional services to any person for reasons of race, color, religion, sex, handicap, familial status, or national origin. Business Brokers shall not be a party to any plan or agreement to discriminate against a person or persons on the basis of race, color, religion, sex, handicap, familial status, or national origin.

Approved 12/98

Contact Us

Questions? Fill out the form below and we'll follow up within 2 business days.